iPod and Music fuel Apple’s Q2 2009 earnings

από Titanas 23-04-2009 | 02:29 am | 7 σχόλια

A few months back i wrote how iPod is going to be the “one last thing” in future Apple keynotes. It turns out i was so wrong but right too. Still, i won’t be surprised if an iPod model is phased out and iPod price cuts will be the one last thing in Apple events but that’s all about it.

Apple today announced financial results for its fiscal 2009 second quarter ended March 28, 2009. Cupertino posted revenue of $8.16 billion and a net quarterly profit of $1.21 billion, or $1.33 per diluted share. These results compare to revenue of $7.51 billion and net quarterly profit of $1.05 billion, or $1.16 per diluted share, in the year-ago quarter. Gross margin was 36.4 percent, up from 32.9 percent in the year-ago quarter. International sales accounted for 46 percent of the quarter’s revenue.

Apple sold 2.22 million Mac computers, 11.01 million iPods and 3.79 million iPhones during the quarter representing a 3% percent decline from the year-ago quarter in Mac sales, a 3% growth over the year-ago quarter in iPod sales and 123% growth over the year-ago quarter in iPhone sales.

Apple sells far more iPods and iPhones than Macs, which sales have been pretty much flat for a long time. Actually, iPhone sales surpassed Mac sales in the last three quarters in a row. Mac OS X is more popular on mobile devices than it is in laptops and desktops.

Steve Jobs created the ultimate cash cow for his company when introduced the iPod and the iPhone, the best iPod ever. Although iPod sales periodically decline, when combined with iPhone sales dramatically surpass Mac sales. The combined sales are represented by the iWow fictional device, all in all mobile devices.

Apple is for music what Google is for online advertising, the biggest player in town. iPod holds the lion’s share in millions of units which means more Apple devices to be fed with music from iTunes. Now, treat the iPhone as the best iPod ever and add revenue sharing from telcos and you have the biggest cash cow in music industry, ever. Oh, not to mention AT&T upgrading their HSPA network to 7.2Mbps making OTA downloads twice as fast. One of the iPods is dead. Long live the iPod, the iWow and more of OS X on mobile devices.

Apple sales figure as found on www.apple.com/pr