Apple sold nearly 6.9 million iPhones in Q4 of 2008, according to yesterday’s report from Cupertino HQ. Good financial news spread all over the blogosphere and even Steve Jobs confidently said that “Apple just reported one of the best quarters in its history, with a spectacular performance by the iPhone—we sold more phones than RIM”. According to TechCrunch, “Apple is the 3rd largest mobile phone supplier in the world, behind only Nokia and Samsung (and followed by Sony Ericsson, LG, Motorola, and RIM, in that order).”
Breaking down Apple’s Fourth Quarter Results, the company shipped 2,611,000 Macintosh, a good 11,052,000 iPods and 6,892,000 iPhones compared to 1,119,000 iPhones in the year-ago-quarter. That said, iPhone sales account for 62% of iPod sales! Clearly, customers prefer to speng money on an all-in-one solution for listening to music with the ability to call, take mediocre quality pics, use maps, read their email and play with hundreds of iPhone apps out there.
The downturn in economy will force people to spend a little more for buying a whole lot of features, plus an iPod rather than a music player itself. Sure, iPod nano can do video in that tiny screen but that’s all about it. iPod touch has potential but again, it costs a little less than the iPhone for an individual in need of a new phone, a music player and more. Sure, there are people with an iPhone and an iPod or two for work outs but according to the last three quarter results, iPods sales are nearly flat while iPhone sales are growing fast.
Don’t be surprised if an iPod model is phased out and iPod price cuts will be the one last thing in future keynotes or Apple events.
Update: Have a look at 7 Real Reasons Why iPhone is a Smash Hit and Why the iPhone is now Apple’s most important product
Quarterly sales numbers as found in www.apple.com/pr/ for Q3 2007 till Q4 2008 results