Jonathan Matus, Product Marketing Manager, Android is giving a sneak peek at Gmail on Android but before getting into juicy details he doesn’t forget to mention that “lots of Google products, including Gmail, are available for free, on several mobile devices”. Very true indeed. Like the Java based Gmail app i run on my Nokia N82 every time i want to check my email.
That said, forget loading the Gmail Java app and thinkg Push Email. Running Gmail on Android is quite a unique experience because email finds you; you don’t have to check for new emails every now and then. The cute little @ icon on top left corner of T-Mobile G1 indicates there is new email available, only when there is a new email available.
Google goes beyond features and ingeniously markets the Gmail Push Email concept as “[…] star, archive, label and to delete emails easily. all of your actions automatically sync with Gmail on your computer […]”. Do you see the underlying message? The personal computer is no more the primary email device. Actually it’s the secondary device that will get synced automatically when the user star, archive, label and delete email on his T-Mobile G1.
This is a strong message to all the RIM BES and Microsoft Exchange people out there. Android comes bullish, ready to change the way users perceive reading and sending email. Gmail on Android is more than a mobile email app and clearly it’s not about the Mac or the PC anymore.